Live Engagement Lead Manager

Personalize conversations to drive action faster

Leverage your events as a core component of your digital marketing strategy. Capture every interaction across your event to understand interests of each attendee. Assess lead scores across a spectrum of criteria, follow-up with personalized marketing to drive action faster, and deliver leads to sales with greater precision.

Capture Detailed Insights Across
Every Attendee

Detailed Attendee Insights

Capture the actions of each attendee with a comprehensive metrics framework, enabling a clear understanding of their interests.

Lead Scoring

Enable scores to be associated with specific metrics, illuminating who are the hottest leads and what actions to take.

Personalize Responses to
Drive Action

Activity Summaries

Arm sales teams with a detailed summary of an attendee’s activity to enable a relevant follow-up discussion.

Smart Recommendations

Ensure attendees discover personally relevant connections and sessions with intelligent recommendations in the app.

Activity Alerts

Trigger alerts when specific actions are taken (e.g. a whitepaper download) to follow-up quickly.

Integrate with Marketing
Automation and CRM

Score and Qualify Leads

Transfer live engagement data into marketing automation systems so Marketing Operations can score leads and respond effectively.

Campaign Triggers and Alerts

Trigger personalized marketing campaigns and alert sales reps as attendees interact.

Lead Profile Updates

Automatically append activity summaries to profiles in the CRM system, enabling sales teams with info for a relevant follow-up discussion.

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